Seascale Marketing Photoshoot

I received a request from the company to provide a series of photographs of equipment for use in a marketing campaign. Previous photographs were not inspiring and a more minimalist, high tech result was needed.

The photos were set up on a table top covered with a black vinyl infinity curve, lit with a couple of studio strobes. Test images were taken but the results were a little strange, with the items appearing to float against the black background.

A sheet of glass from a television stand was repurposed and laid on top of the table to provide a reflection of the product and thereby ground the item in the background. This subtle enhancement was all that was needed to fulfil the brief.

A sheet of glass between the background vinyl and the product creates a subtle reflection that helps ground the product against the black background.